12 views
# Understanding Your Customers: Why You Should Put Investment Into Organic Search Marketing Right Now Brand awareness is the first step in converting a potential customer into an actual one. One of the most powerful things about SEO is that you can build your brand presence without having to spend much money on advertising! If you are able to rank your website higher on the Google results pages, it will produce a huge amount of organic traffic. Overall organic search results have a much higher click-through rate (CTR) compared to paid search ads. Businesses investing in their SEO will grow faster and gain more customers than their competitors in the search results that do not. ![SEO Experts](https://gazhall.com/images/marketing/website-changes.jpg) ## Optimize Your Web Site In SEO, individual pages are equally important (if not more so) than the entire site. Particularly in highly competitive areas, small technical differences such as faster loading times or a clean source code can be the tipping point on the scale for better positioning in the SERPs. Google now follows a mobile-first index, which means it crawls and indexes your site from the perspective of a mobile user. Without a solid foundation and mitigation against algorithmic penalties, your site will suffer, even with the most sophisticated SEO strategies. Potential clients have to trust the judgment of the [SEO Agency](https://joinindexed.com/seo-agency) as to how strong the competition is, what site optimization is required, and what opportunities exist. ## Digital Content Production For SEO In the opinion of Gaz Hall, a top UK SEO Consultant: One of the biggest weaknesses of current search engine algorithms is that they can’t understand non-text elements. Google can’t actually read pictures, illustrations, or videos unless they have alt text, meta information, or surrounding contextual information. Another weakness is that the algorithm can be manipulated. Ideally, the highest quality content and the most relevant results would rank the highest, but that isn’t always the case. People are not reading your blog just because of the content, they are reading it because of you (and your team), so develop and maintain a unique voice and style to stand out from the crowd. SEO and content are two essential ingredients in a mature performance marketing strategy, but out-of-date marketing team structures and enduring misconceptions about earned media often keep them out of the performance conversation. It’s easy to talk about quality content. But too often, online, great content is a lot like Sasquatch: everyone professes to have seen it, but few can offer up proof of having done so. A [AI SEO Services](https://joinindexed.com/) can spend years learning how to analyse data in order to improve content and help businesses grow. ## Check Your Competitor's SEO When done correctly, SEO competitive analysis will help you create better, more targeted content, move up the search engine rankings, and attract more relevant traffic to your website. It’s common knowledge that the better you understand your competitors, the better chance you have of beating them. ind out who’s ranking already, identify long-tail keywords your competitors have overlooked, and assess how rankable a potential keyword is (aka “keyword difficulty”). Approach your SEO competitive analysis using the SWOT (Strength, Weaknesses, Opportunities, Threats) framework. The biggest rule of a successful competitive analysis is to never assume anything. There are many different things a [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) can do for you. ## Why You Should Use Keyword Research? Business owners who are investing in SEO for the first time are often obsessed with rankings for a select number of keywords. While these keywords can often be primary indicators of the success of your overall SEO efforts, you should be cautious about basing your entire digital marketing strategy on them. Relevance is a metric based on judgment. Having a thorough understanding of the business or site, its users, its goals, etc., should give you some insight into how relevant a term is to the site. If you want to increase the visibility of your website and want your site to be optimized, you first need to know what you’d like it to be optimized for. To do that you need to research how your target audience searches for your products or services (which keywords or phrases), and how frequently (monthly or annual searches) they make various searches. Competitor keyword research is one of the most valuable features of keyword tools. Why? Because it is tedious to find your competitor's keywords manually. You would literally have to go page by page and guess the keywords your competitors focus on. With a [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) ensuring the success of your online marketing program, you can focus your attention back on running your business. ## SEO Statistics You Need To Know Come explore these eye-opening stats about SEO to see how search engine optimization is impacting your business today. - 89% of customers begin their buying process with a search engine. - 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. - When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search - 39% of purchasers are influenced by a relevant search. - 54% of smartphone users search for business hours and 53% search for directions to a local store. - The number of comments, views, shares, and 'likes' has a strong correlation with higher YouTube rankings. The range of services of a [SEO Consultant](https://gazhall.com) includes both off-page and on-page SEO optimization. ## Why Linkbuilding Is So Important For Search Engine Optimization Authority of linking site, do-follow vs.no follow status, and the onsite location are three major factors that impact the link value. So, whenever you plan to create a diverse backlink profile, make sure you keep these in mind. The main focus of a link building campaign will always be improving the organic position of a website, but that doesn’t mean that it should be the only factor to use when evaluating the performance of a link building effort. The wrong links can harm your website’s ability to rank or negatively impact any rankings you already have. “Bad” links are often referred to as toxic or unnatural links. It is important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites about monkeys, these links will be of no use. Your goal should be to get links from authoritative and relevant sites. A [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) knows that content quality and user experience are the most important elements of search engine optimization. ## Higher Search Engine Ranking With Local SEO As the first five searches on Google collect up to 70% of user clicks approximately, excluding the paid ads featured on the top of the page, you know how important is the role of local SEO. If your business website fails to appear among the top 5 positions or even on the first page, the audience might never get to even know about you. Listing your business in local directories using some free tools like Facebook and Google My Business is a highly cost-effective way to market your business. However, you must devote some time and effort to manage the listings and ensure consistency in providing all business information helpful in attracting customers. While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results. If you have more than one brick and mortar location, create location pages. A [Content Marketing](https://searchauthority.co.uk/blog/What-is-Content-Marketing.html) will ensure high visibility and growth of your business across your desired location. ## Strong International SEO International Web Optimisation is the branch of search that focuses on increasing your visibility in different global markets and the targeting of global users and not just local ones. Simply translating your site from one language to another isn't going to localize its SEO to the new region. Globally, mobile now outpaces desktop , and in some regions, it represents a large segment of the population. It's very common for smaller eCommerce companies to set up an EU store to target all of Europe. While this is fine and makes sense from a business perspective it doesn't from a pure Web Optimisation perspective. With a tech-savvy []() who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment. Search Engine Optimisation is one of those topics that engenders never-ending what you need to do lists. Never forget that, in the right situations, laws are meant for breaking. You can find additional facts appertaining to SEO Experts in this [Wikipedia](https://en.wikipedia.org/wiki/Search_engine_optimization) page. ## Related Articles: [More Insight With Regard To SEO Experts](https://pad.coopaname.coop/s/RzPNuubZ2#) [Additional Findings With Regard To SEO Specialists](https://hedgedoc.digillab.uni-augsburg.de/s/pzMKo1HRI#) [More Findings On Freelance SEO Consultants](https://marketingtrips.web.fc2.com/Be-The-Best-You-Can-Be-Reasons-Why-Search-Engine-Optimisation-Is-A-Great-Investment-For-Your-Organisation.html) [Background Findings With Regard To SEO Consultancies](https://gorgeous-marshmallow-d7c955.netlify.app/Boost-Your-Credibility-Why-You-Should-Invest-In-SEO-Immediately.html) [Further Findings With Regard To SEO Specialists](https://pointer-lime.vercel.app/A-Marketing-Idea-For-Your-Business.html) [More Background Information On SEO Specialists](https://hedgedoc.digillab.uni-augsburg.de/s/zB2pxbW1r#) [Additional Findings On SEO Consultants](https://pad.coopaname.coop/s/lNPItvgPf# )